L&R communications

L&R communications offers a wide palette of services through its team of talented individuals carefully chosen to embody the soul, drive, wit, and passion expressed in every advertisement cultivated within its walls. The international mix of our people generates the type of cultural insight and understanding of human behavior essential for what we believe is not simple advertising, but communication science.

Advertising and Mass Communication

First and foremost, we serve our clients as communication liaisons. Through our sensitivity to culture, change, and human behavior, we are their diplomats of the communication process. It is not enough that they are able to communicate, but how they communicate.

Account Handling and Strategy Consulting

Account management serves as the liaison between all communications points within the Agency and between the Client and the Agency. This department has two divisions; Account Handling and Strategic Account Planning.

Because Account Handlers supervise every part of the communication process and in partnership with Account Planners, they are in the best position to know more about the brand and its environment than anyone, including the Client. Account Managers then become consultants not only to the Client, but also to the Agency, establishing relationships based on trust, knowledge, and experience.

Public Relations

Our PR department is dedicated to creating tailor-made events from idea to implementation.
Each of our clients' objectives differ relative to their industry, market, brand image, target audience, and budget. Each PR activity is developed, sensitive to all factors involved, for each separate client. Depending on current market conditions and brand objectives, Perception Management and Crisis Management models are applied as deemed necessary.
In addition, our long established and well-integrated distribution network maximizes our communication potential so that events reach their optimal level of exposure.

Media Planning and Consulting

L&R has pooled its media buying power with TBWA/Rizk thus magnifying its media leverage in the Lebanese market.

"Word of Mouth is the best medium of all" - William Bern Bach

Every media mix is adapted to brand objectives not only to obtain full potential target audience reach, but to strategically utilize the most effective forms of media that enhance brand value. Media mixes are developed based on current media research findings and are evaluated through the latest evaluation model software programs.

L&R media buying strategy is continuously adapting to the changing market conditions, while encouraging innovative uses of new media forms.

Creative and Design

L&R's Creatives are a key element of our advertising team. They work closely with Account Management and individual Clients to produce advertising ideas from strategic plans, carefully tailored to build long-term brand value.

With over 10 years experience in award winning art direction, graphic design, and production technology combined with the latest machinery, our creative department is able to facilitate the execution process up to the final stages of production using
in-house equipment.

Apart from experience, our most valued qualities lie in the talent and passion L&R's Creatives have.

Production

At L&R, perfection is one of the key principles we rely on throughout the different departments, starting with the client servicing until the job gets to the production department, where perfection is not to be questioned. Once a concept is developed and applied to the artwork, and at a later stage approved by the client, the final touch comes from the Production department, where even the slightest details are refined to reflect the best image of the client.